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Real Time Strategy is a weekly gaming podcast from PR pros. Hosted by Kaitlyn Red Wing and Sam Mosher, the show analyzes the latest news and trends, interviews industry experts, and highlights PR in your everyday gaming. Real Time Strategy is produced by TriplePoint, the premier PR and influencer marketing agency in video games.
Episodes
Wednesday Nov 20, 2024
The Game Awards 2024 Nominations and Predictions
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
The Game Awards 2024 nominations are out, but what will win Game of the Year? Kaitlyn and Sam make their predictions on this final weekly episode of Real Time Strategy. They discuss Elden Ring’s DLC nomination, the difference between Game of the Year and Best Game Direction, if an RPG can take the crown, and more.
Timecodes:
00:00:00 – Intro
00:00:32 – Final Episode Farewell
00:06:11 – Game of the Year Nominees
00:08:39 – The Shadow of the Erdtree DLC Controversy
00:19:15 – Should We Be Surprised by Black Myth: Wukong’s Nomination?
00:25:57 – Our GOTY Frontrunners
00:37:43 – Best Game Direction Predictions
00:53:11 – Best Adaptation Predictions
01:02:14 – Announcement Predictions
01:08:27 – Outro
Stories discussed:
Polygon – The Game Awards announces Game of the Year 2024 nominees
IGN – Elden Ring: Shadow of the Erdtree Game Awards Nomination Sparks Renewed Debate Among Fans
Polygon – Black Myth: Wukong is one of the lowest-rated Game of the Year nominees in Game Awards history
Dead Game – Unlocking The Cheat Codes To Geoff Keighley's Game Awards
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Friday Nov 15, 2024
Should Xbox Make a Handheld?
Friday Nov 15, 2024
Friday Nov 15, 2024
Phil Spencer says Xbox is working on prototypes for a handheld console. Kaitlyn and Sam discuss how it can compete in a landscape dominated by phones, Nintendo, and the Steam Deck. Then they break down why Take-Two sold its indie-focused publishing division Private Division and how the Nintendo DS changed gaming in honor of its 20th anniversary.
Timecodes:
00:00:00 – Intro
00:07:38 – Phil Spencer Says Xbox Is Planning a Handheld. What Should It Be?
00:31:27 – Why Did Take-Two Interactive Sell Private Division?
00:49:54 – Read of the Week: The Guardian’s 20-Year Anniversary Coverage of the Nintendo DS
01:19:17 – Outro
Stories discussed:
Bloomberg – Microsoft’s Gaming Chief Is Still Looking for Acquisitions, Sees Future Growth
GamesIndustry.biz – Zelnick on Private Division sale: "Those projects were smaller, we're in the business of big hits"
Variety – Why Private Division's Mystery Buyer Probably Isn't a Gaming Giant
The Guardian – Nintendo DS at 20 – the console that paved the way for smartphone gaming
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Wednesday Nov 06, 2024
How to Succeed with Creative Game Marketing (Feat. Waypoint’s Sean Murrin)
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
Sean Murrin, CEO of gaming creative agency Waypoint, joins Kaitlyn and Sam to discuss the relationship between creative activations and PR. They highlight Waypoint’s work with physical goods, mailers, stunts, events, and more (including the Elden Ring Pot Boy puppet at the 2021 Game Awards), and how that work can drive word-of-mouth and media coverage.
Timecodes:
00:00:00 – Intro
00:06:44 – What is Waypoint?
00:27:39 – Influencer Kits
00:41:40 – How Gaming Trends Have Changed Waypoint
00:49:18 – Making Elden Ring’s Pot Boy Puppet for TGAs 2021
00:59:15 – Sean’s Other Favorite Projects
01:02:00 – How to Be a Good Creative Client
01:09:49 – Outro
Find Waypoint’s work here, and watch the agency’s show, Side Quest Sessions, on YouTube.
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Thursday Oct 31, 2024
Prince of Persia: The Lost Crown — Success or Failure?
Thursday Oct 31, 2024
Thursday Oct 31, 2024
Ubisoft has disbanded Prince of Persia: The Lost Crown’s development team, so does that make the game a failure? Kaitlyn and Sam discuss the game’s launch and what may have affected its sales, including its PC release strategy, January release date, and the state of the Prince of Persia franchise. Then they dissect the reception to Amazon’s Like A Dragon: Yakuza and discuss the awesome new showrunner for the God of War series.
Timecodes:
00:00:00 – Intro
00:04:58 – Ubisoft Disbands Prince of Persia: The Lost Crown’s Team
00:34:21 – Amazon’s Like A Dragon: Yakuza Gets Mixed Reviews
00:49:15 – Amazon’s God of War Series Gets New Showrunner
00:55:09 – Outro
Stories/media discussed:
Eurogamer – Ubisoft responds to report Prince of Persia: The Lost Crown development team disbanded
Polygon – Why did Ubisoft send Prince of Persia: The Lost Crown out to die?
Game – Consoles aren't dying, but they are changing
Kotaku – Amazon’s Like A Dragon: Yakuza Is Already A Divisive Adaptation Of The Beloved Games
Deadline – 'God Of War': Ronald D. Moore Boards Amazon Series As New Showrunner
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Wednesday Oct 23, 2024
What Is AA Gaming? Plus, Amazon’s God of War Show and Secret Level
Wednesday Oct 23, 2024
Wednesday Oct 23, 2024
Former PlayStation boss Shawn Layden recently said AA games are gone, but what does that mean for the industry? Kaitlyn and Sam explain the state of mid-market games on this week’s episode and then dig into two of Amazon’s upcoming gaming shows, God of War and Secret Level.
Timecodes:
00:00:00 – Intro
00:09:13 – The State of AA Gaming
00:30:42 – Amazon’s God of War Show Changing Creative Team
00:41:43 – Why We’re Excited for Amazon’s Secret Level
00:56:43 – Outro
Stories/media discussed:
GamesIndustry.biz – Shawn Layden: "AA is gone and that's a threat to the ecosystem going forward"
PlayStation LifeStyle – Space Marine 2 Studio Wants to Focus on ‘Middle Market’ Games Like Helldivers 2
Collider – Tim Miller and Dave Wilson Describe Every Episode of 'Secret Level' [Exclusive]
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Wednesday Sep 18, 2024
What’s Happening at Annapurna Interactive?
Wednesday Sep 18, 2024
Wednesday Sep 18, 2024
Why did Annapurna Interactive’s staff resign? Kaitlyn and Sam dig into that question on this week’s episode. Then the pair breaks down GamesIndustry.biz’s great post-pandemic analysis of the games industry before concluding with a new segment about the hype for Nintendo’s next console.
Timecodes:
00:00:00 – Intro
00:07:17 – Annapurna Interactive Staff Resigns
00:23:05 – Read of the Week: GamesIndustry.biz on “How the games industry turned pandemic success into disaster”
00:51:23 – Developer Cites “Future Nintendo Platforms” in Game Announcement. Was That a PR Tactic?
00:59:44 – Outro
Stories/media discussed:
Bloomberg – Annapurna Video-Game Team Resigns, Leaving Partners Scrambling
Eurogamer – Developers rush to reassure players of forthcoming releases following Annapurna Interactive mass exodus
GamesIndustry.biz – Cheap money and bad bets: How the games industry turned pandemic success into disaster
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Thursday Sep 12, 2024
PlayStation’s Rollercoaster Week of Concord, Astro Bot, and PS5 Pro
Thursday Sep 12, 2024
Thursday Sep 12, 2024
PlayStation dominated headlines this week with the surprise shutdown of Concord, critical acclaim for Astro Bot, and the announcement of the $700 PS5 Pro. Kaitlyn and Sam dissect this rollercoaster week by discussing why Concord failed, why people are loving Astro Bot, and whether the backlash against the PS5 Pro’s price is deserved.
Timecodes:
00:00:00 – Intro
00:04:16 – PlayStation Shuts Down Concord. Why Did It Fail?
00:30:49 – Why Is Astro Bot Such a Hit?
00:47:00 – PS5 Pro Announced
00:57:55 – Outro
Stories/media discussed:
PlayStation.Blog – An important update on Concord
IGN – Why Concord Failed
The Guardian – Sony’s big-budget hero shooter Concord failed spectacularly – here’s where it went wrong
Game File – Sony’s new game Concord has an unexpectedly lovely map
GameSpot – Astro Bot Is The Best-Reviewed Game Of The Year So Far
Bloomberg – PlayStation’s 'Astro Bot' Is a Model for the Video-Game Industry
Ars Technica – Sony announces PS5 Pro, a $700 graphical upgrade available Nov. 7
The Verge – Sony’s PS5 Pro is a pricey test of next-gen consoles
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Wednesday Aug 21, 2024
Game Informer’s Legacy and What’s Next for Brian Shea and Alex Van Aken
Wednesday Aug 21, 2024
Wednesday Aug 21, 2024
Game Informer closed earlier this month, but its legacy will live on. Former online content director Brian Shea and video editor Alex Van Aken join Sam to discuss what they learned from their time at Game Informer, the state of games media, and what they have planned next, including Alex’s game documentaries at Viewport and Brian’s All Things Nintendo podcast.
Timecodes:
00:00:00 – Intro
00:02:43 – Brian and Alex’s Favorite Game Informer Issues
00:08:45 – Brian and Alex’s Journey to Game Informer
00:32:03 – Learnings from Game Informer
00:46:07 – How is Games Media Changing?
00:59:30 – Viewport, Alex’s Game Documentary Project
01:04:51 – All Things Nintendo, Brian’s Nintendo Podcast
01:11:13 – Outro (Where to Find Alex and Brian)
Stories/media discussed:
OK Beast – How Fortnite Battle Royale Reconnected a Family - Why We Play
All Things Nintendo – Zelda: Echoes of Wisdom New Details, Japan Storytime w/ Wesley Leblanc
All Things Nintendo – Genesis and the '90s Console Wars w/ Blake J. Harris
Follow Alex @itsVanAken, watch his gaming documentaries at Viewport: Inside Looks At Video Games, and support his channel on Patreon.
Follow Brian @BrianPShea, and listen to and support All Things Nintendo on Patreon.
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Wednesday Aug 14, 2024
Borderlands vs. Deadpool & Wolverine: A Movie Adaptation Marketing Study
Wednesday Aug 14, 2024
Wednesday Aug 14, 2024
Borderlands and Deadpool & Wolverine are two of this summer’s biggest movie blockbusters, but they had wildly different outcomes. Kaitlyn and Sam discuss whether Borderlands’ poor performance means anything for gaming’s future in Hollywood and what other adaptations can learn from Deadpool & Wolverine’s hugely successful marketing campaign. Other topics include Krafton acquiring Hi-Fi Rush developer Tango Gameworks and the pair’s favorite summertime games.
Timecodes:
00:00:00 – Intro
00:08:04 – Breaking Down Borderlands’ Critical and Commercial Reception
00:25:50 – Why Deadpool & Wolverine’s Marketing Was So Strong
00:42:59 – Krafton Acquires Hi-Fi Rush Developer Tango Gameworks from Xbox
00:49:33 – Read of the Week (Eurogamer’s Summer Gaming Feature)
01:01:38 – Outro
Stories/media discussed:
Variety – Box Office: 'It Ends With Us' Beats Expectations, 'Borderland' Flops
The Town – 'Deadpool & Wolverine' and Marketing Disney's First R-Rated Marvel Movie
Variety – 'Deadpool & Wolverine' Crosses $1 Billion at Global Box Office
Campaign – How these 6 brands are collaborating with ‘Deadpool & Wolverine’
Polygon – Microsoft just gave the Xbox controller a huge ass
GamesIndustry.biz – Krafton acquires Tango Gameworks and Hi-Fi Rush IP from Xbox
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Wednesday Aug 07, 2024
Game Informer Is Gone. What Does That Mean for Games Media?
Wednesday Aug 07, 2024
Wednesday Aug 07, 2024
GameStop shut down Game Informer last week, laying off its staff and unceremoniously ending the best-known gaming magazine in the U.S. Sam and Kaitlyn discuss what the publication’s closure means for games media, why it happened, and how games PR should react. Then they discuss another gutting layoff story—Bungie cutting its staff by 17%—before ending on a positive note with a discussion about Polygon’s music-focused FM column and their favorite gaming soundtracks.
Timecodes:
00:00:00 – Intro
00:04:00 – GameStop Shuts Down Game Informer
00:19:11 – What Does GI’s Closure Mean for PR?
00:26:49 – Bungie Lays Off 220 Employees, or 17% of Staff
00:42:51 – Read of the Week (Polygon FM and our favorite video game soundtracks)
01:00:23 – Outro
Stories/media discussed:
Porter Robinson – Smile! :D
Kotaku – GameStop Shuts Down Game Informer, The Longest-Running Gaming Magazine In The US
The Verge – Bungie is laying off 220 employees and moving others to PlayStation
IGN – Bungie Devs Say Atmosphere Is ‘Soul-Crushing’ Amid Layoffs, Cuts, and Fear of Total Sony Takeover
Game File – Bungie's deep job cuts were in the works prior to Destiny's most recent release, sources say
Bloomberg – Sony’s Bungie Faces Reckoning After Mass Layoff
Polygon – Polygon FM
Polygon – When the soundtrack is better than the game, we all benefit
For physical game publications, support Patch and Lost in Cult.
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.