4.2K
Downloads
90
Episodes
Real Time Strategy is a weekly gaming podcast from PR pros. Hosted by Kaitlyn Red Wing and Sam Mosher, the show analyzes the latest news and trends, interviews industry experts, and highlights PR in your everyday gaming. Real Time Strategy is produced by TriplePoint, the premier PR and influencer marketing agency in video games.
Episodes
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
Sean Murrin, CEO of gaming creative agency Waypoint, joins Kaitlyn and Sam to discuss the relationship between creative activations and PR. They highlight Waypoint’s work with physical goods, mailers, stunts, events, and more (including the Elden Ring Pot Boy puppet at the 2021 Game Awards), and how that work can drive word-of-mouth and media coverage.
Timecodes:
00:00:00 – Intro
00:06:44 – What is Waypoint?
00:27:39 – Influencer Kits
00:41:40 – How Gaming Trends Have Changed Waypoint
00:49:18 – Making Elden Ring’s Pot Boy Puppet for TGAs 2021
00:59:15 – Sean’s Other Favorite Projects
01:02:00 – How to Be a Good Creative Client
01:09:49 – Outro
Find Waypoint’s work here, and watch the agency’s show, Side Quest Sessions, on YouTube.
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.