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Real Time Strategy is a weekly gaming podcast from PR pros. Hosted by Kaitlyn Red Wing and Sam Mosher, the show analyzes the latest news and trends, interviews industry experts, and highlights PR in your everyday gaming. Real Time Strategy is produced by TriplePoint, the premier PR and influencer marketing agency in video games.
Episodes
Friday Dec 02, 2022
Friday Dec 02, 2022
The IGN review is a staple of the games industry, and there’s a lot of work that goes into each one. IGN executive editor of reviews Dan Stapleton joins us this week to discuss his review process, review scores, and how IGN manages “review seasons” - jam-packed release periods with too many good games to play.
Timecodes:
0:00 - Intro / Getting to Know Dan (Marvel’s Midnight Suns, 2022 Games, Cocktails)
4:59 - The Review Process
15:22 - How Game Reviews Have Changed
21:39 - When is a Game Review Done?
25:40 - Game Scores and Why IGN Has the 10-Point Scale
31:58 - Why There Are So Many Positive Reviews Today
35:20 - How PR Representatives Can Best Pitch a Review
45:32 - The Review Editing Process
50:02 - How to Manage “Review Season” (a.k.a. Busy Release Periods)
Follow Dan on Twitter @DanStapleton, and check out his work here, including his Marvel’s Midnight Suns review and piece about confusing release dates. Follow the podcast on Twitter @RealTimeStrats, and email us any questions at podcast@triplepointpr.com.
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