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Real Time Strategy is a weekly gaming podcast from PR pros. Hosted by Kaitlyn Red Wing and Sam Mosher, the show analyzes the latest news and trends, interviews industry experts, and highlights PR in your everyday gaming. Real Time Strategy is produced by TriplePoint, the premier PR and influencer marketing agency in video games.
Episodes
Friday Nov 04, 2022
Friday Nov 04, 2022
Popagenda is a publisher for hire. It offers services like business development, public relations, platform release support, trailer editing, and more to indie teams behind hits like Bugsnax, Cuphead, and Toem. Co-founder Nick Verge joins us this week to discuss publishing as a service, how Popagenda has built its brand, and how the company is growing.
Timecodes:
0:00 - Intro / Getting to Know Nick (God of War Ragnarök, Dome Keeper, Star Wars: Andor, The Bear)
17:13 - What is Popagenda?
23:22 - What does it mean to be a publisher for hire?
31:15 - How do you manage marketing expectations for indie studios?
34:13 - The origins of Popagenda
41:04 - How did the team choose the Popagenda name?
42:52 - Popagenda’s new job openings
50:13 - Popagenda’s indie brand
54:06 - Favorite examples of Popagenda’s work (Bugsnax, Toem, Cuphead: The Delicious Last Course, Playdate)
1:01:04 - The future of Popagenda
Follow Nick on Twitter @NicolasVerge, and learn more about Popagenda at popagenda.co. Follow the podcast on Twitter @RealTimeStrats, and email us any questions at podcast@triplepointpr.com.
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