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Real Time Strategy is a weekly gaming podcast from PR pros. Hosted by Kaitlyn Red Wing and Sam Mosher, the show analyzes the latest news and trends, interviews industry experts, and highlights PR in your everyday gaming. Real Time Strategy is produced by TriplePoint, the premier PR and influencer marketing agency in video games.
Episodes

Friday May 20, 2022
We Enter the Metaverse (And Try Coca-Cola’s Metaverse Soda)
Friday May 20, 2022
Friday May 20, 2022
Kaitlyn Red Wing and Sam Mosher enter the metaverse this week with Coca-Cola Zero Sugar Byte, “the first-ever Coca-Cola flavor born in the metaverse.” The pair use the new soda to kickstart a conversation with fellow TriplePointer Zach Ferenchak about the metaverse, what it means for gaming, and how close we are to its realization.
Timecodes:
0:00 - Intro / Getting to Know Zach (Forza Horizon 5, PRSSA)
13:21 - Coca-Cola Zero Sugar Byte Review and Discussion
28:01 - What is the Metaverse?
33:25 - How Important is Virtual Reality to the Metaverse?
39:21 - Gaming’s Relationship to the Metaverse
51:57 - Our Favorite Near-Metaverse Experiences So Far
Follow us on Twitter @RealTimeStrats, and email us any questions at podcast@triplepointpr.com. Follow Zach on Twitter @z_ferenchak. You can read Tony Parisi’s Seven Rules of the Metaverse here: https://medium.com/meta-verses/the-seven-rules-of-the-metaverse-7d4e06fa864c
Look for our next episode on Friday, June 10!
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